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Sartel Elektrik Kablo ve Motorları Makine İnşaat Turizm San. ve Tic. Ltd. Şti.

Started by Ali can ATLITÜRK, April 22, 2015, 11:15:10 AM

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Ali can ATLITÜRK



Sartel Elektrik Kablo ve Motorları Makine İnşaat Turizm San. ve Tic. Ltd. Şti.

In 2013, we are  going to celebrate the 15th anniversary of our firm whose history dates back to 1974 and which has united its experience in the fields of electricity, winding and submersible pumps under the name of Sartel Cable in 1998. In a short time, we were able to make a good reputation in the cable industry with our differences. We started exporting to Finland, in our facility in the district of Aydın, Nazilli and today our company exports 85%  of its exports to the European market and its surroundings. Today we have one of the largest low-voltage cable capacities. As of 2012 we are a dynamic cable company with 115.000 m² of space including 18.000 m² cable production facility area, 5.000 m² of copper wire manufacturing plant area, 2.000 m² submersible motor winding wire manufacturing facility, in total a covered area of 25.000 m². Latest system control technologies are used in all of our facilities and we have the industry's most efficient machines and equipment.


According to 2011 data, our firm which has 60% of our export ratio has taken the 380th place in Turkey Exporters Assembly (TIM) 1000 companies list. Today, our company is delivering its goods to more than 500 sales points in Turkey, in the internal market and it is managing its sales through its directorates in İzmir, İstanbul, Ankara, Konya and Samsun. Sartel Cable has successfully established an authorized dealer network in the domestic market, with over 50 dealers by the end of 2012. In this regard, it has been one of the few companies which has achieved this success in Turkey.


It has been very pleasing that, we gave realised the targeted investments and target points. Since establishment, our company is growing each year, doubling the 35% growth achieved in 2012. I hope we will increase our capacity in the new at the same rate. Considering the height of the risks and investment costs of entry into the sector both in internal and foreign market, we have to increase the added value. It is quite challenging for to compete on the basis of price for cables which are not visual products. We obseve that the quality consciousness slowly began to appear and at least the customers points of view have changed. Cable customers have begun to be aware of the need to keep one step ahead and the need for continuity in criteria such as relationships, delivery and price.

Today, our company is one of the rare companies which has quality and product certification in each country it exports to. The competition in the markets which are, which targeted by our national manufacturers has lost its attractiveness. For this reason, the search for new markets has become imperative. Visits to trade fairs in the new year will continue in order to find ways for new markets. Our company has managed to make most of its machinery, apparatus and patterns since the first day of its establishment and has continued its rapid growth with advantage. Today, Sartel Cable has 22 isolation lines with the most modern systems, 2,5 tons of

PVC per hour granules separate facility with 2 separate full automatic feeding feature and a copper plant with a capacity of 1500 tons of copper wire thinning operation per month. We will continue to give confidence to consumers by increasing capacity by 8 new lines which we took into effect in 2013.

We believe that the consumption of copper cable in the world will never end. Therefore, we will continue to specialize on cables with copper conductors. It is not possible to ignore the need for aluminium cables due to the market demand. However, we believe that manufacturers can not correctly arrange the production costs and  profitability ratios, especially in the sector of aluminium conductor wire, which is much cheaper than that of copper. The operating expenses  and production process of aluminium cable and copper cable which has the same cross-section of is the same.

We believe that the consumption of copper cable in the world will never end. Therefore, we will continue to specialize on cables with copper conductors. It is not possible to ignore the need for aluminium cables due to the market demand. However, we believe that manufacturers can not correctly arrange the production costs and  profitability ratios, especially in the sector of aluminium conductor wire, which is much cheaper than that of copper. The operating expenses  and production process of aluminium cable and copper cable which has the same cross-section of is the same. This again reveals the relentless competition of our manufacturers.



As a result, Sartel Cable is engaged in the production of all kinds of low-voltage energy product groups such as PVC insulated conductors, PVC insulated Y-cables, Y-cables, XLPE insulated, PVC insulated control cables, rubber insulated cables, lift and submersible pump cables, fire-resistant  and heat-resistant cables with the domestic and international standards. In addition, it produces submersible motor winding wires for submersible motor manufactures. The quality testing of all cables that we produce are done in our quality testing laboratory in accordance with the standards in facilities equipped with high quality equipment by ourqualified engineers.

Aware of the fact that customer satisfaction goes hand in hand with staff motivation, we try to create high motivation in our employees, and we continue our production activities with machinery, equipment and technology which are both the human and the environment-friendly. For the aim of  a better service to all customers of Sartel Cable it moved it's address to Denizli at the beginning of 2014

Sartel Cable which has grown with the support of its customers will continue to be a significant player in the turkish cable industry by continuing its new investments without interruption and by bringing added value with its achievements.

GENERAL MANAGER
MECHANICAL ENGINEER
UMUT PORTAKAL















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