How to Sell on LinkedIn

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1. Don't Sell... SERVE 
Instead of pushing sales directly, focus on providing value using the SERVE approach: 

• Show up consistently.
• Educate.
• Relate to their needs.
• Value relationships over transactions.
• Engage with authenticity.

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2. Social Selling & Direct Messages 
- Use LinkedIn filters or Sales Navigator to find relevant prospects. 
- Engage with their posts: 

• React to their posts.
• Leave detailed and relevant comments.
• Ask legitimate questions.
• Add value by engaging elsewhere on their content.
• Connect with a personalized message.

Research Their Activity: 

• Do they have a problem you can solve?
• Do they have an opinion you can discuss?
• Do they need an introduction to someone?

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3. Optimise Your LinkedIn & Offer 
- Optimize your LinkedIn profile: 

• Update banner, profile picture, custom link, featured section, and job section.

Landing Page Strategy: 

• Strong headline that clearly defines your value.
• Reinforce transformation (from a problem to a solution).
• Use testimonials, case studies, and social proof.
• Clear Call to Action (CTA) (e.g., "Download Now" or "Get Instant Access").

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4. Lead Magnets 
- A lead magnet is a free resource designed to capture emails and nurture leads. 
- Examples: 

• Blog post
• Instagram/YouTube content
• LinkedIn post
• Value-add messages
• Core offers

Lead magnets should provide immediate value and lead prospects into a nurture sequence.

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5. Segmentation & Personalization 
- Understand your audience by segmenting based on: 

• Professional challenges (Leadership, Career transition, Business growth, etc.)
• Coaching preferences (1-on-1, group, self-study)
• Decision-making styles (Analytical, risk-taker, intuitive)
• Learning preferences (Networking, self-paced, coaching)

- Align lead magnets to segmentation to improve conversion.

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6. Understanding Your Funnel 

• Top of Funnel (TOFU) → Who's curious but not ready? Create awareness.
• Middle of Funnel (MOFU) → Who's exploring options? Engage & nurture.
• Bottom of Funnel (BOFU) → Who's ready to buy? Convert & close.

Pro Tip: 

• Want to sell fast? Focus on a niche audience.
• Want to build a big brand? Focus on a broader audience.