Kotler's Five Product Levels Model

Philip Kotler's Five Product Levels Model describes the different layers of a product, from its core value to additional features that enhance customer satisfaction. This model helps businesses differentiate their offerings and improve customer perception.

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1. Core Product 
Definition: The fundamental need or benefit that the consumer seeks. 
Example: A car's core product is transportation.

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2. Generic Product 
Definition: The basic version of the product that fulfills the primary need, with no added features. 
Example: A simple car with no advanced technology or luxury features.

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3. Expected Product 
Definition: The set of attributes and features that customers expect when purchasing the product. 
Example: A car with air conditioning, power windows, and a warranty.

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4. Augmented Product 
Definition: Additional features, services, or benefits that differentiate the product from competitors. 
Example: A car with free maintenance, an advanced navigation system, or a premium customer service package.

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5. Potential Product 
Definition: Future innovations or improvements that could enhance the product with new tangible or intangible features. 
Example: A self-driving car or AI-powered vehicle assistance.

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Summary:

• The Core Product addresses the fundamental need.
• The Generic Product offers the essential attributes.
• The Expected Product includes features that customers assume will be present.
• The Augmented Product adds extra value to stand out in the market.
• The Potential Product represents future innovations and advancements.

This model is crucial for businesses aiming to develop products that not only meet customer expectations but also provide additional value and long-term innovation. 🚀