Clifford Welding Systems Changes Name To Better Reflect the Diversified Range of Machinery

Clifford Welding Systems (Pty) Ltd , a world leader in machinery in the wire and steel industry, has undergone a name change to Clifford Machines & Technology.

The name change has been effected to better reflect the diversified range of machinery that is now being delivered to customers and express the capabilities and ambitions of Clifford to produce machines and solutions in the industrial equipment space.

Mr Craig Markham, CEO, commented that, "We increasingly find ourselves receiving enquires to build capital equipment for customers not in our traditional wire and steel industries, customers that recognise CMTs' world class engineering, design, development and project capability. The new name is a good fit for the type of projects that we find ourselves involved with; delivering machinery and services to exciting new markets where our core capabilities allow us to deliver solutions to challenging problems."

Mr Iain Ambler, Technical Director: "The Clifford name has been linked to the wire and steel industries for the last 50 years and yet all this time we have been providing machinery and solutions to business in industries outside this segment. Our new name reflects all the history and experience we have in the machine building space and speaks to our capabilities to produce equipment, incorporating cutting edge technologies, with the same Clifford quality, reliability and innovation that our customers have come to expect."

"The name change is effective immediately but may take some time to filter to all areas as we roll out new our branding and image. Rest assured that CMT is not deserting the traditions and historical markets that have become the bed rock of our company, but rather ensuring that our customers can better identify and relate to us as providers of capital equipment, services, technology and projects." - Mr Michael Webber, Sales Manager at Clifford Machines & Technology.

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