BRUGG Cables and KEI India - Contract renewed for an additional 5 years

With a formal ceremony on November 21, 2014, the collaboration with KEI, a leading cable manufacturer in India, was extended for another five years.

Anil Gupta, Chairman & Managing Director, and Lalit Sharma, Chief Operating Officer of KEI, together with their counterparts at BRUGG Cables, Bernard Wasem, CEO, and Roger Braun, Director BU PACC, signed the agreement. Underscoring the importance of this collaboration, Otto H. Suhner and Urs Schnell also attended the ceremony.

The contracts regulate a ,,know-how" licensing agreement for 100 - 220 kV cables and a ,,trademark" licensing agreement. The ,,know-how agreement" allows KEI to use BRUGG technology in their own production and to market these products. The ,,trademark agreement" enables KEI to use the brand BRUGG Cables on quotations and on its products in accordance with defined specifications.

With this contract, BRUGG Cables achieves further penetration into the Indian market. In addition it enables BRUGG Cables to offer cable systems incorporating licensed KEI cables and Brugg accessories in selected markets. For system business upto 220 kV KEI has commited itself to exclusively use Brugg Accessories. The licenses are granted in exchange for an annual fee.

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