Company Profile    

Since its incorporation in 1980 as Tai Sin Electric Cables Manufacturer Pte Ltd, the Company has expanded and diversified over the past three decades to establish itself as the present Tai Sin Electric Limited ("Tai Sin").  Listed on the Stock Exchange of Singapore Catalist (formerly known as SESDAQ) in 1998, the Group's exceptional growth and operational excellence was rewarded with a transfer to the SGX Main Board in 2005.

Over time, the Tai Sin Group of Companies has built a strong business competencies that has served as a solid foundation for the exponential growth that saw it expand into many new markets.  Today, it is only one of a few enterprises that combine manufacturing of cables, switchboards and lamps, with a successful network distributing electrical and control products, devices and accessories.  This fast growing network is beginning to exert a global reach, with subsidiaries and offices strengthening existing businesses and exploring new opportunities in Singapore, Malaysia, Brunei, Vietnam and New Zealand.

Tai Sin's Cable business builds its success on the aggressive development and marketing of a comprehensive range of high quality cables through a distribution network serving a diverse range of industries, while maintaining strong partnerships with reputed consultants and main contractors.  Working together, we provide competitive electrical cabling and wiring solutions for both the private and public sectors in all categories of industrial, commercial, residential, offshore and marine projects.

To cater for the robust growth in the regional market, Tai Sin operates three cable manufacturing plants.  They are located in Singapore, Malaysia and Vietnam, all of which are fully equipped with the latest manufacturing facilities and technologies to meet increasing demands.

Tai Sin is strongly committed to making continual advancements in technology and innovation, both of which are our greatest strengths.  Our ISO 9001 certification and conformance with various world-class quality test bodies are solid testimonies to untiring efforts to achieve excellent quality in both our manufacturing process and our end products.

For 30 years, we have grown steadily based on a sound business philosophy of providing quality products using leading edge technology, backed by unfailing excellence in customer service and faster turnaround time to maintain customer loyalty.  These are beliefs and values that give us the strength and confidence to continue to grow, excel and succeed in the exciting years ahead.


Vision, Mission and Core Values

           
Our Vision

To be the leading electric solutions group in the Asia Pacific region

Our Mission

    A transparent company driven by corporate governance and shareholder value
    Constantly building people to increase knowledge and innovation
    A customer-oriented company ever improving on service and quality standards
    Constantly forging strong partnerships for growth


Values That Define Quality

Our corporate values canter on three core elements

Customer Commitment The RIGHT Way

    R ight solutions for customers
    I nnovative systems and customised solutions
    G ood customer care across the value chain
    H igh technical competency in delivering superior products
    T imely response in meeting demand


Innovation

    Solving problems creatively
    Value adding to customers
    Adopting a flexible approach
    Providing cost effective and energy efficient solutions


Reliability

    Updating customers on market trends
    Standing by service and quality commitments
    Providing sound and practical solutions
    Being objective and transparent in addressing customer requirements

   
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