Mission Statement

Our Mission Statement

Our Vision

To be the partner of choice, within the Power Industry, delivering innovative solutions and value adding services.

Our Goals

• To build a world class human capital asset base.
• To deliver a high quality, well-engineered product on-time and in-full.
• To provide the shortest industry lead times.
• To strengthen entry into the African and European markets.
• To achieve and uphold the number one position in the South African market.
• To produce profit returns and growth factors commensurate with our shareholders' requirements.

Our Values

Honesty:           We are true, fair and ethical in all our actions.

Accountability: We accept responsibility for our decisions and actions.

Passion:            We display pride, enthusiasm and dedication in our every deed.

Excellence:       We are dedicated to continuously improving everything that we do.

Teamwork:        One company, one team!  We respect, support and value one another.

Our Commitment to our People

At Aberdare it is the quality of our people that make our company successful.  Our dynamic workforce comprises of people from different backgrounds working together toward a common goal.  A workplace that values diversity shows various benefits which include: enhanced creativity, better problem solving, heightened motivation, increased productivity and improved communication.

Education, training and development are not only the foundation for economic productivity but also crucial tools to build empowered and dedicated employees.  Within this ethos, we will continue with our endeavour to develop our employees to their fullest potential.

Our Commitment to Quality

At Aberdare quality is a non-negotiable, and is regarded as a cornerstone of our business.  We are proud to say that our manufacturing, quality assurance, testing and research resources are of a world-class standard.  In fact, we were one of the first companies in South Africa to be awarded the South African Bureau of Standards (SABS) Quality Assurance Certification, and we have been ISO 9001 compliant for many years.  For international market requirements, we are UL listed and have Basec QA accreditation.

We understand that the quality of power cable is integral to maintaining up time of electricity supply.  While modern locating techniques can quickly locate cable faults, Aberdare does everything in its power to ensure that when our cables leave our factories they are as close to fail proof as possible.  Our products are subject to rigorous testing at various stages of the lengthy manufacturing process before being released for sale.

Research and Development

Aberdare continually pursues on-going technological development of cable.  Through active association with our local and overseas affiliates, we strive to remain at the forefront of technology.  We are proud to be recognised internationally as pioneers in cable advancements.  As a result thereof, we serve on a number of SABS and International Electro Technical Commission (IEC) cable working groups as well as Cigre.  Our technology development is very closely linked to our focus on our customers' individual requirements.

Domestic and International Growth

Our product range is distributed to the domestic market through a network of strategically located sales branches that enable the provision of personalised service to our entire customer base.

Our state-of-the-art distribution facility located in Johannesburg, South Africa is perfectly positioned to facilitate delivery efficiencies across the country thus ensuring above average turn-around times are executed and maintained.

Established sites in Mozambique and Namibia as well as appointed agents facilitate smooth entry of stock into other African countries, whilst operations in Portugal and Spain provide seamless entry to Europe.



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